Insticator’s second PathUp event featured Michelle Cordeiro Grant, Founder and CEO of direct-to-consumer lingerie brand, LIVELY. She will share stories and inspiration from her path up to success in a diverse world with our VP, Content Operations, Ealeal Ginott.
Michelle Cordeiro Grant is the Founder and CEO of LIVELY, a community and brand that inspires women to live life passionately, purposefully, and confidently, creating products and experiences to do so. Michelle launched LIVELY in 2016 and has since raised $15 million in funding, fostered a 140,000+-member ambassador network, and launched in Target. She grew her business from its concept stage to a $105M acquisition by intimates leader Wacoal in just three years, beating the odds of female-founded companies. Previously, while working with Victoria’s Secret, she was inspired to create a revolutionary new experience and point of view for the $13B American lingerie category. She coined “Leisurée,” a new category that blurs the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and ultimate comfort from each category, and so LIVELY was born.